A luxe brand for a high-end audio company
Client
Leon Speakers
Overview
Leon is a high-end manufacturer of custom speakers and audiovisual treatments that brings a strong design sensibility to the rapidly changing landscape of technology integration for the modern home. However, their website was vastly outdated and didn’t accurately reflect who they were, their values, or their more sophisticated aesthetic.
Taking cues everywhere from iconic fashion brands like Louis Vuitton and Chanel to classic brands like Herman Miller, the goal was to reposition the evolving Leon brand as much more than just a speaker company—as a design-driven lifestyle brand that remained accessible to their existing dealer base, while appealing to a broader audience of interior designers, architects, all the way through to the casual consumer.
Services
Brand Identity System
Art Direction
Creative Direction
Digital Design
UI/UX
Print Design
Advertising
Copywriting
The Leon typography combines the old-world elegance of Bodoni Antigua with the modern structure of Din Pro to reflect the brand’s dedication to fine craftsmanship and modern design.
A custom-designed online configurator allows clients to tailor their speakers to their exact specifications—from component array to mounting option, grille fabric, and more.
