Mothfire Brewing Co.
Tapping into the spirit of a brewery focused on creativity, collaboration, and exceptionally crafted beer
Client
Mothfire Brewing Co.
Overview
After years of home brewing and researching the best beers throughout the country and abroad, Mothfire Brewing Co. forged ahead despite the COVID pandemic and established its first taproom in 2020.
From the outset, it was important for the brand to reflect not only the exceptional thought and artistry that went into each recipe but to create a brand that could grow far beyond beer: to ignite a cultural bonfire that could bring people together through food, live music, curated art exhibitions, and more.
The unprecedented nature of the timing led to the concept of metamorphosis; allowing the brand to evolve organically—slowly but deliberately—as business closures, social distancing, and mask-wearing dominated the conversation of daily life.
Now three years later, Mothfire is making waves in Ann Arbor’s craft brewery scene and expanding further with a fast-growing distribution roster that extends throughout Metro Detroit and an all-new taproom open 7 days a week.
Services
Brand Identity System
Art Direction
Creative Direction
Packaging Design
Digital Design
Typography contrasts the quirky approachability of Mabry Pro with the high-contrast ephemeral serif Ogg for a thoroughly modern look
